A major rebranding is expected to take place in Pakistan this year. One of the leading cellular services in Pakistan, Zong, is in the process of rebranding and redesigning the entire business setup in Pakistan. It is coming with a new slogan Zong 4G – A New Dream. According to Zong media persons, Zong is getting a complete overhaul by changing the logo, brand presence, and positioning. This will take a huge amount and time to successfully implement this project. This rebranding project will take millions of rupee for marketing the new logo and design. Zong Website New Look
At official levels, Zong has started to change the new design in publicity. Meanwhile, the official website of Zong has got a totally new design. Soon it will be officially announced by Zong after full preparations and meeting legal requirements.
C-Square, in collaboration with Genesys, has launched the world’s first Urdu-based speaking AI bot called RUBA at the Smart CX conference in Karachi. Similar to Apple’s Siri, Google’s Assistant and Microsoft’s Cortana personal assistants, RUBA is an abbreviation for Real Urdu Bot Automation. The bot can speak and understand Urdu while working as your personal assistant in performing tasks such as messaging someone. Read Related: www.thepakupdates.pk C-Square CEO, Ahsan Mashkoor demonstrated the bot at the conference, saying: RUBA was made in Urdu because of the local population in Pakistan, and for the large labour force working in the Middle-East. Federal Minister for States and Frontier Regions (Safron), Shehryar Khan Afridi, appreciated the efforts of C-Square, saying that Pakistan is moving in the right direction in terms of technology. Talking about the importance of Urdu, he said: It is important for us to learn English, it is good that we learn Chines...
The fee for the Smart National Identity Card (SNIC) has been decreased by NADRA. Interior Minister, Chaudhry Nisar, has ordered the authority to reduce the fees for the smart ID cards substantially, we have learned. Smart National Identity Card The smart ID card contains a QR code for easier and faster identification as well as a data chip with 36 security features which makes it one of the most secure cards in the world. Each layer of the card comes with its own security features and it also has secure communication protocols for remote identification. A large amount of space on the card has been made available for the private sector to utilise for their products and services. Although, its expensive private sectot to use this card, once the number of smart card users in the country reaches critical mass, it will be much more profitable for them to use this universal and secure platform. New Fee Structure NADRA has decreased the fee for smart ID card from Rs. 15...
Discovered in a seemingly harmless support app. A young security researcher named Bill Demirkapi has discovered that Dell’s pre-installed software leaves computers and laptops open to hijacking. The said vulnerability exists in the Dell Support Assist app’s remote code execution. The software is used for updating drivers, adjust settings and clean out unused files. But after making certain modifications to the app, hackers can misuse it to install malware into your computer or take over your PC. This exploit, however, is not open to any hacker out there as only attackers on the same local network as your PC can do it. Also, you have to visit a website controlled by the attacker to fully execute the hijack. How it Works The attackers simply need to trick the user into clicking on a website. The website then runs malicious JavaScript code which is usually hidden inside ads on legitimate websites, which then allows the attacker to gain the access he needs. Here’s a demonstr...
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